✿ Catskills, NY ✦ ACD at Wolff Olins ❥lets@yan-can.com
NYXL —XL Weekend
Experiential, Event, Motion, Sonic
Experience and event design for Overwatch League's first NYC homestand at the Hammerstein Ballroom. Around the world, Overwatch teams kicked off live matches in their home towns and NYXL set a precedent for what localized esports events could be.
Strategy: Nathan Manou, Design: George Lavender, Art Direction: Tian Wang, Teague Miller, Motion: Yaya Xu, Bobby Ushiro, Sonic & Score: Michael Coffman, Production: Kim Chavez, PM: Katt Kiner, Event Production: Esports Engine, Photography: Rob Blair